Landbase is a cutting-edge AI-driven platform that empowers businesses to intelligently automate their go-to-market strategies, enhancing productivity and efficiency.

An AI-powered platform that combines outbound, inbound, and market intelligence to deliver a genuine omnichannel approach for go-to-market success.

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Hey there and welcome back to our podcast! We're diving into the world of AI and how it's shaking up business strategies. Today, we've got a HOT topic for you: Landbase just snapped up Adauris, a startup that's really making a splash in AI-driven inbound marketing.

Yeah, and for those who might not be familiar, Landbase is leading the charge in AI-driven platforms, helping businesses automate their go-to-market strategies. This acquisition is a BIG move for them, merging outbound and inbound marketing automation like never before.

I'm Ethan, tuning in from sunny San Francisco, and with me is Sophia, all the way from the Big Apple. We're super excited to chat about how this acquisition might just change the game for AI-powered marketing.

Absolutely, Ethan. It's a really exciting development, and we're gonna break down what it means for Landbase and the industry at large. So, let's get into it!

To start us off, Sophia, could you tell us why this acquisition is such a BIG deal for Landbase's vision of AI-powered go-to-market strategies?

Sure thing, Ethan. This acquisition is a real game-changer 'cause it fits RIGHT into Landbase's mission to revolutionize go-to-market strategies with smart automation. By bringing in Adauris' knack for creating custom intent signals, Landbase can now supercharge its inbound marketing game, giving B2B companies a much more robust solution.

That's really interesting, Sophia. And it's worth noting that this comes right after Landbase's impressive $30 million Series A funding. What does that say about their growth path and where they stand in the market?

Well, Ethan, it definitely shows that Landbase is aiming to be a leader in AI go-to-market solutions. This acquisition isn't just about adding capabilities; it's about cementing their place as trailblazers in the field. With the Adauris crew on board, they're set to push innovation and create a platform that melds both inbound and outbound marketing strategies.

Exactly. And speaking of innovation, the term 'Vibe AI' from Landbase's CEO, Daniel Saks, is pretty intriguing. Can you break down what Vibe AI is and how it fits into this new landscape?

Vibe AI is all about letting users express what they want in plain language, and then the AI smartly handles the rest without needing any tricky interfaces. It means businesses can focus on their big goals while the AI takes care of the nitty-gritty, making everything more efficient and predictable.

That's quite a game changer. It really streamlines the workflow, freeing up businesses to focus on growth. Now, let's talk about the merging of outbound and inbound strategies. How does Adauris' know-how in content-driven lead generation boost Landbase's platform?

Great question, Ethan. Adauris has built some pretty advanced systems for generating high-intent signals through content. Their tech, which has been used across niche B2B media networks, will now be part of Landbase's GTM-1 Omni model. This mix unlocks new signal types that boost both outbound and inbound performance, giving users a smooth experience.

That's impressive. And with Logan Underwood and Tina Haertel joining the Landbase team, it seems like they're bringing a TON of experience to the table. How do you think their roles will shape the growth of Landbase's inbound marketing capabilities?

Logan Underwood, stepping in as the new Head of Partnerships, will be key in growing Landbase's partner ecosystem, which is crucial for collaborative growth. Meanwhile, Tina Haertel, now Director of Product, will be steering the development of inbound marketing features, ensuring Landbase keeps innovating to meet its users' changing needs.

It's clear that Landbase isn't just adding features but is really building an ecosystem to support their broader mission. As Logan Underwood mentioned, they're tackling a major market pain point by merging inbound and outbound strategies into single omni-channel campaigns. How do you see this shaping the future of marketing?

This approach is really transformative, Ethan. By merging these strategies, Landbase is crafting a more cohesive and efficient marketing process. It lets businesses engage with their audience more effectively, using data and AI to deliver personalized experiences at scale. This could definitely set a new benchmark for how companies handle their go-to-market strategies.

Absolutely. And the start of LinkedIn thought leadership posting is just the tip of the iceberg. Sophia, what future updates can we expect from Landbase as they keep evolving their platform?

We're in for some exciting times. Landbase is planning to expand its inbound capabilities with more publishing channels, advanced engagement analytics, and more signal-based content automation. These updates will make the platform even more essential as the operating system for go-to-market strategies, especially for B2B companies.

That's a lot to look forward to. As we wrap up, what are the key takeaways for our listeners today?

First off, the acquisition of Adauris is a major milestone for Landbase, boosting their inbound marketing capabilities. Then, the merging of outbound and inbound strategies offers a more integrated marketing approach. Finally, with Vibe AI, businesses can look forward to more intuitive and efficient processes, leading to better outcomes.

Thanks, Sophia, for sharing those insights. And thanks to all our listeners for tuning in today. As always, we encourage you to think about how these AI and marketing automation developments might impact your business strategies. Consider how these insights could reshape your approach.

Yes, and if you wanna keep up with more episodes, don't forget to subscribe to our podcast. Until next time, keep exploring the possibilities of AI-driven innovation.

SAN FRANCISCO – Aug. 14, 2025 – Landbase, the agentic AI company transforming how businesses grow, today announced its acquisition of Adauris, the startup creating custom intent signals through content generation, leveraged by B2B companies to identify, engage, and convert high-intent leads through distributed content. The acquisition further accelerates Landbase’s expansion into AI-native inbound, with the Adauris team already behind the release of Landbase’s first inbound marketing feature.
Landbase’s Vision for AI-Powered Go-To-Market
This announcement follows Landbase’s $30M Series A and strengthens its position as the first platform to unify outbound and inbound automation. Landbase has seen rapid adoption since its initial launch, and the acquisition of Adauris is the latest in a series of moves to rapidly expand the platform’s capabilities and lead the category in AI GTM. Landbase’s CEO, Daniel Saks, coined the term Vibe AI to describe a new software paradigm where users describe what they want in natural language, and intelligent, agentic systems handle the execution to turn intent into outcomes without the need for complex interfaces or manual workflows.
“We’re building the future of GTM: intelligent, connected, and deeply multimodal,” said Daniel Saks, CEO of Landbase. “The Adauris team brings the technical depth and GTM insight to supercharge our inbound roadmap. Together, we’re launching high-impact entry points like signal-based LinkedIn publishing and laying the foundation for AI-powered marketing channels that will complement our existing outbound capabilities.”
Unifying Outbound and Inbound in One GTM Platform
Adauris’ work on content-driven lead generation directly supports Landbase’s vision for signal-based GTM. The Adauris team previously built high-intent signal infrastructure used across niche B2B media networks, reaching 10M+ monthly impressions and identifying 45,000+ prospects per day.
These capabilities will now plug directly into GTM-1 Omni, Landbase’s agentic AI model and orchestration engine — unlocking new signal types that drive both outbound and inbound performance in the Landbase platform.
Driving Signal-Based Inbound Automation
With the acquisition, Landbase gains a founding team deeply experienced in building inbound infrastructure and growth systems:
Logan Underwood, former Adauris CEO and now Head of Partnerships, will lead the Landbase partner ecosystem, expanding agency collaborations
Tina Haertel, former Adauris COO and now Director of Product, will lead development of Landbase’s inbound marketing capabilities
“We joined Landbase because it’s solving a critical market pain point: providing a unified approach to GTM, and combining inbound and outbound into single omni-channel campaigns,” said Underwood. “We saw the power of Landbase as a customer and a partner, and the impact is undeniable. We couldn’t be more excited to join forces to accelerate the pace of autonomous GTM.”
The Adauris team has already spearheaded the platform’s first marketing-facing feature for LinkedIn thought leadership posting, which helps GTM teams post signal-based, brand-led content, track real-time buyer engagement, and warm the market — all from within the Landbase platform.
“Everyone wants more visibility, but most teams don’t know what to say or who’s listening,” said Haertel. “This feature makes it easy to publish with purpose and connect content to demand, and it’s just the beginning of Landbase’s inbound roadmap.”
This is the first of several new marketing features planned for the Landbase platform, as it evolves into the operating system for GTM. Future updates will extend Landbase’s inbound capabilities with more publishing channels, engagement analytics, and signal-based content automation.

Landbase Acquires Adauris to Bring Vibe AI to Inbound Marketing

August 14, 2025 • Agentic AI in Action

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